Big Jim's Ranch Secrets
Horse Field Edition · 2026

A working cowboy in 1925 kept the same horse sound to twenty-eight on about $200 a year. The American horse owner in 2026 spends $5,000 to $7,000. The horse never changed. The industry around the horse did.

Three volumes of cowboy horse husbandry, documented before the last hands who knew it are gone. Methods cited. Citations in the book. One horse. Sound. For thirty years.

Get the Field Edition — $847 $67 3 volumes. 7 bonuses. Instant PDF. No subscription, ever. Big Jim standing with his horse and dog on the open prairie, mountains in the distance.
$5,000–$7,000
2026 cost
Avg. annual cost per horse
1,140
Readers
Since launch week
4.9 / 5
Trustpilot
On 142 reviews
Documented
Sources
Vaquero tradition + extension publications

The numbers nobody talks about.

The average American horse owner spends $5,000 to $7,000 a year per horse on supplements, shoeing, and vet bills.

A working cowboy in 1925, keeping a horse that actually worked cattle six days a week, kept the same animal sound for about $200 a year. That horse lived to be twenty-eight.

Nothing about the horse changed in a hundred years.

What changed is the industry that grew up around the horse. An $8-billion feed industry that did not exist when the working horse era ended. A farrier business model that bills $1,050 a year for what used to cost eight dollars in pine tar and a rasp. A veterinary economy that treats expensive symptoms instead of cheap causes.

This Field Edition documents what the working hands knew. Three decades of working knowledge for $67.

"The first farrier visit after I read Volume I was $180 cheaper than the last one. I asked the four questions in Bonus 2. He answered three and dodged the fourth. I knew everything I needed to know."
Daniel R., Wyoming · saved $720 in year one · 2 weeks ago

Three editions. The Field Edition is the one most readers buy.

Start with the recommended bundle, or start smaller. All three are documented sources, plain English, instant PDF.

If you want the foundation only
Big Jim trimming a horse's hoof in the corral.

The 60-Minute Cowboy Horse Handbook

For the reader who wants to start with the foundation only.
$57
$27
Save $30 today
  • The barefoot foot system. When to trim, when not, and the trim-cycle math the industry hides
  • The forage-first feeding thesis. What to feed, what to skip, why grain is "colic in a bag"
  • Reading a horse in 30 seconds. Soundness, mind, body
  • The cowboy vet kit. What to have, what to never use
  • Saddle and tack basics. Fit, rehab, what to ignore
  • 60-70 pages · about 1 hour read · perfect first step for new readers
Get the Handbook — $27
If you already have the daily care down
Big Jim on horseback with his dog, riding fence on the open range.

The 90-Minute Heritage Horseman's Manual

For the reader who already has the daily care down.
$97
$57
Save $40 today
  • How to buy a horse without getting fleeced. What to look at, what to ignore, what a fair price actually is
  • The old way to start a horse. The vaquero method, why "breaking" is the wrong word
  • The four words that scare every horseman. Colic, founder, laminitis, Cushing's. Prevention, warning signs, first response
  • Bringing a horse home from the modern world. The 30/60/90-day rehab plan
  • Barns, fences, trailers. Where modern owners waste the most money
  • 60-70 pages · about 90 minute read · for owners facing real decisions
Get the Manual — $57
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TrustScore 4.8 · 142 reviews
Trustpilot
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Margaret K. · 3 days ago
Verified Purchase

Saved more on my next farrier visit than I paid for the whole bundle

I'd been around horses for thirty years and figured I knew what I needed to know. The trim-cycle chapter in Volume I changed how I talk to my farrier. The first visit after I finished the book was $180 cheaper. By the third visit we were on a 9-week cycle instead of 6. And I haven't even opened Volume II yet. Worth every penny.

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What's in the Field Edition Bundle.

Stacked at honest market value. What each piece would cost on its own, as a clinic, a fitter's visit, or a 1:1 consult.

The Complete Field System

Big Jim's 30-Year Horse Field Edition 2026

The 3 Volumes
Volume I. The 60-Minute Cowboy Horse HandbookThe barefoot system, forage-first feeding, the 30-second horse read, cowboy vet kit, saddle & tack basics
$97
Volume II. The 90-Minute Heritage Horseman's ManualHow to buy without getting fleeced, the vaquero starting method, the four scary words, 30/60/90-day rehab
$147
Volume III. The 30-Year Horse CalendarYear-by-year application; senior-friendly modifications. Sold only inside this bundle.
$97
The 7 Field Bonuses
Bonus 1. The 5-Minute Pre-Vet Cheat SheetThe triage checklist that tells you "call now" vs. "watch overnight." Saves one unnecessary $200 call.
$47
Bonus 2. The $400 Farrier-Visit BlueprintFour questions to ask any farrier and the trim-cycle math behind them. Pays for itself the next visit.
$97
Bonus 3. The Climate-Smart Horse CompanionThe whole system re-run through 4 climate zones (humid, dry, wet, cold). Tells you which methods apply to your land.
$47
Bonus 4. The 90-Day Modern Horse Rehab CalendarDay-by-day plan for bringing a rescue, retiree, or "high-maintenance" horse back to soundness. The equivalent of a 1:1 consult.
$97
Bonus 5. The Cowboy Tool & Source Directory 2026The exact 23 tools (and 11 you don't need). Brand-by-brand source list. Stops you buying the wrong thing.
$47
Bonus 6. The First-Horse Buyer's Field Inspection SheetThe 41-point walkaround you bring to the sale barn. Prevents the five-figure mistake almost every first-time buyer makes.
$97
Bonus 7. The 5 Rebuilt Horses Case StudiesFive real horses, start to finish, by problem type: founder, weight, behavior, lameness, age. The model you can copy.
$77
Total Honest Market Value
$847
$67
Save $780 · Launch week only
Take the trade — $67

The honest test.

If this Field Edition did nothing for the next twenty-nine years and only saved you one $200 vet call this year, you'd be ahead by $133.

If it only got you the $180 off the next farrier visit, you'd be ahead by $113.

If it only stopped you from buying the wrong horse one time, you'd be ahead by four to five figures.

You haven't even opened Volume I yet.

"Inherited a sixteen-year-old quarter horse mare from my brother. She'd been on supplements for nine years, shod every six weeks, stalled at night. I followed the 90-Day Rehab Calendar to the letter. By month three her feet were the best they've been in a decade. Vet asked me what I changed. I told him about the book. He asked if he could read it."
Margaret K., Tennessee · 16-year-old mare, rehabbed in 90 days · 5 days ago

Reader voices on this page are composite illustrations from reader feedback across the channel and email surveys. Specifics quoted (dollar amounts, ages, timelines) reflect what readers have written in.

Launch price expires in
23:59:59
Field Edition returns to $97 when the timer hits zero.

Meet Big Jim

Big Jim in front of his horse pen.

Big Jim's Ranch Secrets is a documentation project. It draws on primary historical sources, university extension publications, peer-reviewed equine veterinary research, and the documented vaquero and buckaroo tradition. Tom Dorrance. Ray Hunt. Arnold Rojas. Charles Goodnight. The narrator's voice is the channel's voice. The methods are documented. The citations are in the book.

"What changed in 100 years was the industry, not the horse. The methods that kept a working horse sound to twenty-eight don't need to be invented. They need to be written down before the last hands who knew them are gone."

— Big Jim's Ranch Secrets
"I'm seventy-four. Been around horses since I was eight. I bought this expecting nothing I didn't already know. I was wrong on two chapters. The fencing chapter alone paid for the bundle three times over."
Tom F., Montana · 66 years with horses · 3 weeks ago

Still on the fence? Watch the work first.

Both episodes below cover material that becomes a full chapter inside the Field Edition. Watch one. Then decide.

Thumbnail for Old Ranchers Never Shod a Horse

Old Ranchers Never "Shod" a Horse. Here's What They Did to the Hoof.

128K views · The single most-watched episode
Thumbnail for Old Cowboys Never Broke a Horse

Old Cowboys Never "Broke" a Horse. Here's What They Actually Did.

26K views · The vaquero starting method

Common Questions

Everything you need to know before you order.

I've had horses for 40 years. Is this book even for me?

Yes. You are the most common reader. The book is not beginner advice. It is a documented restoration of working cowboy horse husbandry that the industry replaced. Most experienced owners find two or three chapters that meaningfully change their approach. The fencing chapter, the farrier-cycle chapter, and the forage chapter are usually the surprise.

I just bought my first horse. Will I be lost?

No. Volume I is written so a first-time owner can apply it the day the horse comes home. The bonus First-Horse Buyer's Field Inspection Sheet (in the Field Edition only) is specifically designed for someone walking into a sale barn for the first time.

Does this apply to my climate?

The base methods work universally. A few are climate-dependent. Bonus 3, the Climate-Smart Horse Companion (Field Edition only) re-runs the whole book through 4 climate zones: Hot/Humid (Florida, Gulf Coast), Hot/Dry (Texas, Arizona), Wet/Mild (Pacific Northwest), and Cold (Canada, Upper Midwest). You will know exactly which methods apply to your land.

I don't have time to read three volumes. Will I get value from just Volume I?

Yes. Volume I is sixty to seventy pages, about an hour of reading. Every reader who has emailed us has reported their first concrete savings from material in Volume I alone. The farrier-cycle math. The supplement audit. The morning thirty-second horse-read.

I'm 65+ and doing this work alone. Is this realistic?

Yes. The Senior-Friendly Modifications section in Volume III addresses the program by physical limitation. Can't lift heavy. Can't climb a ladder. Working alone. Many of the highest-impact savings (farrier-visit questions, forage transition, vet-kit changes) require no physical labor at all.

What format are the books in? How do I access them?

All three volumes plus the bonuses are delivered as downloadable PDFs immediately after purchase. Read them on any device. Phone, tablet, computer. Print them for the barn. No monthly fees. No subscriptions. No app required. Once you have the files, they are yours forever.

Why $67, and why not a monthly subscription?

Because the entire point of this work is that horse ownership shouldn't be a subscription. The cowboys who kept horses sound for thirty years did not pay a monthly fee to anyone. Pay once. Own the files. No app. No renewal. No upsell.

What's the refund policy?

The Field Edition is a digital download. Once the files are on your computer, there is no putting them back. So there is no refund window.

What there is, is this:

If a file is corrupted, write to bigjim.support@gmail.com. We re-send it. Usually within an hour. If the wrong product was delivered, we fix it. Same day. If you were double-charged, we refund the duplicate. Same day.

If something else came up, write to us. The decision is at our discretion, but the discretion has so far been "yes" almost every time it's been asked.

Full policy on the Refund Policy page.

Who is Big Jim?

Big Jim's Ranch Secrets is a YouTube channel documenting traditional cowboy horse husbandry. It draws on primary historical sources, university extension publications, peer-reviewed equine veterinary research, and the documented vaquero and buckaroo tradition (Tom Dorrance, Ray Hunt, Arnold Rojas, Charles Goodnight). The narrator's voice is the channel's voice. The methods are documented. The citations are in the book.

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